Mr. Wenbo Li is a results-oriented management professional with nearly two decades of extensive experience in industrial automation and digital transformation.Since 2018, Mr. Li has served as Business Development Director of the IoT Business Group at Advantech Co., Ltd., where he is responsible for strategic planning and execution, with a focus on smart factory and equipment automation solutions. He successfully spearheaded the business group’s transition from traditional hardware sales to an integrated “hardware + software + platform” solution provider.
From 2012 to 2018, Mr. Li held the position of Business Development Director, Asia Pacific, at Rockwell Automation, where he actively expanded into emerging markets across the region. He led three strategic mergers and acquisitions as well as joint venture projects in Southeast Asia, and integrated local sales and service networks to establish new growth engines. Between 2006 and 2012, Mr. Li worked at Neusoft Group, advancing from Senior Consultant to managerial roles, where he provided digital transformation consulting services—including ERP and MES implementations—for large manufacturing enterprises, building a solid technical foundation and excellent project management capabilities.
Mr. Li has accumulated deep experience in driving digital transformation through Industrial IoT and SaaS models, covering areas such as technology development, market expansion, and M&A integration. He effectively combines hands-on project expertise with a global perspective. Mr. Li earned a Bachelor’s degree in Computer Science and Technology from Jilin University, China, and a Master’s degree in Information Technology from The University of Queensland, Australia.